Strategic Partnership between IMI and PerryGolf Aligns Luxury Services
7/20/2007
For Immediate Release July 20, 2007
Strategic Partnership between IMI and PerryGolf Aligns Luxury Services
Greenville, S.C. – IMI has announced a strategic partnership with PerryGolf, an international golf and luxury lifestyle vacation tour operator with offices in Wilmington, North Carolina and Helensburgh, Scotland. IMI, founded in 1990, is a proven leader in the sales and marketing of luxury real estate in North America.
By working together, both companies expect to realize mutually beneficial opportunities to grow their respective businesses, creating customer loyalty programs that serve existing real estate and travel clients while also targeting future customers.
“IMI’s clients and the clients of PerryGolf share a deep appreciation for the great game of golf, and a commitment to creating luxury lifestyle experiences at home and abroad,” said Dan Collins, IMI Principal Partner for Marketing & Technology. “By partnering with PerryGolf we expect to be able to deliver even greater benefits to our customers and clients who are seeking out unique travel and golfing opportunities.”
PerryGolf was founded in 1984 by accomplished Scottish golfers and brothers Colin and Gordon Dalgleish. The company has since established itself as the most respected provider of distinctive golf travel to legendary links in Scotland, Ireland, England and Wales, as well as in the coastal regions of Portugal, Spain and France.
PerryGolf currently offers golf and luxury lifestyle packages to 12 worldwide destinations, providing international golf and luxury lifestyle experiences for golfers who wish to combine their love of the game with local sightseeing and other activities in many of the world’s most enticing destinations.
The new strategic partnership will introduce IMI’s customers to PerryGolf’s unique travel opportunities while making available special pricing incentives through customer loyalty programs. In turn, IMI will provide a platform for PerryGolf to present its vacation golf packages to existing real estate customers.
“We believe the relationship with IMI will provide both companies with added access to consumers who have clearly demonstrated their interest and desire to participate in the very best golf lifestyle experiences,” said Gordon Dalgleish, President of PerryGolf. “IMI is unquestionably the leader in its segment, which makes our relationship consistent with the PerryGolf vision to offer our clients only the very best golf lifestyle experiences.”
Because the majority of IMI’s real estate clients enjoy the game of golf and the country club lifestyle that surrounds the sport, the company continues to align itself both with professional golfers, professional golf events and distinguished golf-related businesses. The majority of luxury resort communities that IMI represents offers one or more championship golf courses as featured amenities.
IMI currently sponsors 24 professional golfers who compete on the PGA, Champions and Nationwide Tours. The company also plays host to several premier lifestyle events affiliated with the game including an exceptional hospitality offering each year for more than 1,500 clients and customers at the AT&T National Pro-Am at Pebble Beach Golf Links.
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IMI is headquartered in Greenville, S.C., and specializes in the sales and marketing of luxury resort real estate in the most desired destinations throughout the U.S., Mexico and the Caribbean. Since 1990, IMI has introduced thousands of clients to opportunities for real estate ownership in some of the greatest places in North America, from beachfronts to mountaintops to towering city penthouses, resulting in over $5 billion in closings. For more information, visit IMI’s Web site at www.imiliving.com or call (864) 233-6070.
Established in 1984, Wilmington, N.C. based PerryGolf offers the industry’s most prestigious and diverse selection of deluxe golf travel experiences to the British Isles, Portugal, France, Spain, South Africa, Australia, New Zealand and China. For more information on PerryGolf, please visit www.perrygolf.com, which features the Plan Your Own Tour Calculator and links to the Web sites of the golf courses and hotels that are part of the company’s tours, or call (800)344-5257.
Media Contacts:
For IMI: Brian Lacy Office: 864-233-6070 blacy@imiliving.com
For PerryGolf: Bill Bryant Office: 678-366-3232 bbryant@bryantmarcomm.com
